The Insights Blog

Good photographs sell. Bad photographs unsell!

The Power of Photos in Print and why you should Invest

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It's a fact. Photographs play a crucial role in influencing visitors and helping them to make their choices of what to do, see and enjoy. Feedback from our members and research across various channels consistently highlights their importance.

  • Studies show that people only remember 10% of what they hear, 20% of what they read, but 80% of what they see. Photographs are therefore very important.
  • Great photos encourage visitors to pick up your brochure and will positively influence their behavior. Poor photos, in contrast, can actually 'unsell' your product or service.
  • Investing in quality images is, therefore, a no-brainer, particularly if your product or service offering is compelling. It’s a marketing investment that will boost your profile, is more likely to see it shared, and it will deliver you increased business. However, make sure your top-quality images are informative, well composed and are likely to connect to the visitors you are targeting.